iTiger Mobile Experience

About

A Partnership among Clemson University Athletics, the College of Engineering and Science and Clemson Computing and Information Technology

The iTiger project is a synergistic partnership of athletics, business, academia, and industry with a common goal of shaping and realizing a new mobile wireless experience. The iTiger concept will ultimately lead to real time communication from a person’s mobile device to an interactive landscape that is prevalent, useful, entertaining, and location sensitive. The initial phase will focus on creating a student-driven living laboratory within Clemson’s athletic facilities. This research and development community is an environment where the goals of athletics, business, academics, and industry can combine, complement, and reinforce and benefit each other. Specific illustrations of the benefits of the iTiger project for each perspective include:

For Athletics, this project represents a new way in which the fan may be immersed in the experience of a sporting event . This new interaction will promote more fan participation and increase the satisfaction of the whole sporting experience. Examples of potential new fan interactions include procuring food and merchandise through eCommerce, viewing Pawvision video replays from the fans' seat, tracking live statistics, and using Clemson specific social networking applications.

For Business, this project generates new revenue streams through targeted marketing, subscription/service fees, and new retail opportunities.

For Academia, this project provides a fertile test-bed for many avenues of research, and also provides opportunities for students to gain real world experience in a challenging, interesting working environment. Other research applications include gathering and analyzing signal/coverage statistics, system monitoring and load testing, and experimental support of content delivery.

For Industry Partners, this project provides a "living lab" in which products may be showcased/tested and research agendas may be advanced while also building valuable working relationships with academic researchers and students.

The iTiger project is an unique opportunity for athletics, business, academia, and industry partners to collaborate on building the collegiate stadium of the future. The success of this project has more widespread ramifications than just the sporting experience, generating more revenue, and academic research. iTiger could be seen as a launching point for further integration of our university into a more coherent cyberinfrastructure. In time, the lessons learned from iTiger will be extended into the Collegiate Campus of the Future: a place where learning, public safety, social networking, and many other elements of modern higher education converge in cyberspace.